Cookies

What Are Cookies & How Do They Affect You?

Cookies are small pieces of code generated by many websites and which reside in your browser. They contain all kinds of useful information which can be read by the websites you visit and generally improve user experience by remembering security and useability settings. Most of the time they do not cause any problems at all for you – the end user – and oftentimes a website will not work properly without the cookies. However, as technology has advanced, so has the ability of cookies to remember more and more about you, including web-surfing preferences. The latter is generally done to provide you with more targetted adverts, but in most cases all the data is amalgamated and anonymised, which means nobody will be able to personally track you using the most common cookies.

The European Union has sought to protect the privacy of all European internet users by introducing a 2009 EU Directive instructing member States to create new legislation. This website (Non Prescription Glasses Arena) is operated from the UK and is covered by the UK Privacy and Electronic Communications (EC Directive)(Amendment) Regulations 2011 aka “The EU Cookie Law”.

I have referred to the International Chamber of Commerce (ICC) UK Cookie Guide in compiling this Policy, in order to inform you, the user, about which cookies this website uses and which it does not use – and what to do if you do not wish to accept cookies at all, as the fundamentals of the new legislation are to inform and to ask for consent for cookies to be used.

The Four Categories of Cookie

According to the ICC UK Cookie Guide (April 2012) there are four main types – or categories – of cookie. They are:

  • Category One – strictly necessary cookies
  • Category Two – performance cookies
  • Category Three – functionality cookies
  • Category Four – targetted advertising cookies

This website (Non Prescription Glasses Arena) uses Category One, Two and Three cookies. It does not use Category Four ad cookies. For more on these categories, and what they actually do, continue reading.

Category One – essential service cookies (in use on this website)

These cookies are essential to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.

Examples: remembering previous actions when navigating around the site, security status and whether you are logged in or not.

Category Two – performance cookies (in use on this website)

These cookies gather information about how you use the website, for instance which pages you go to most often, and if you get error messages from web pages. These cookies DO NOT collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the website works.

Examples:

  • web analytics – Non Prescription Glasses Arena uses GoClicky (and in future may use Google Analytics and/or StatCounter) to measure data relating to visitor numbers and other metrics. None of this data is shared in any way with other parties
  • affiliate tracking – Non Prescription Glasses Arena may obtain commission from sales of products referred from this site to third party sites. Cookies enable me to obtain the correct referral commissions, and without the support of such income the site would not be able to operate
  • contextual based ads – Non Prescription Glasses Arena uses Google Adsense advertising in ‘contextual ads’ mode, for the same reasons as outlined above (cf. affiliate tracking) and as such DO NOT re-target ads based on user preferences

By using Non Prescription Glasses Arena, you agree that we can place these types of cookies on your device.

Category Three – functionality cookies (in use on this website)

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Examples: currently, only used for fulfilling user-requests, namely submitting blog comments. This section may be modified in future if other user-operated features are introduced (eg changing font, colours or other preferences), remembering choices in relation to questionnaires, whether services have been offered and other optional services

By using Non Prescription Glasses Arena, you agree that we can place these types of cookies on your device.

Category Four – targetted advertising cookies (NOT in use on this website)

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Examples (on other sites): cookies placed by advertising networks to harvest browsing habits to target relevant ads to users. Google Adsense can perform in this mode – however on Non Prescription Glasses Arena, the ‘contextual advertising’ option is used rather than ‘user-interest’ option.

I Don’t Like Cookies!

If you do not agree to accept the anonymised cookies used on this site, you must leave the site. To delete any cookies already set – by this and other websites – look for the Privacy Settings in your browser Options and uncheck the box for accepting cookies. Then use a free application such as CCleaner to delete all your currently stored cookies.

Note that since cookies are required for some websites to work properly, you might see odd effects if you disable ALL cookies via your browser Options.

If you agree to accept cookies from this website, then Click Here to go back to the homepage, or continue using other site navigation links. Otherwise please hit your browser Back Button, then go into your browser’s internet options and delete your cookies to remove any that this site has already set. Thank you for reading, and I hope you decide to stay and enjoy the information on Non Prescription Glasses Arena!